He named quiettude, respect for others, professionalism, standard listening amongst others, as basic skills for radio broadcast etiquette.
The veteran Liberian journalist at the same time admonished journalists to always listen to other media institutions (Radio Stations) to sharpen their production skills.
Also speaking, Mr. Martin N. Browne, a veteran Liberian journalist with lots of experience in Media Marketing, said, media marketing is the initiative through which information reaches audiences through different types of media outlets.
He emphasized the need for journalists to make use of the main types of media marketing, Digital and Traditional Marketing.
Mr. Browne noted that journalists should serve as brand ambassadors for their institutions stating that, they should make use of the traditional media marketing strategy to advertise their institutions.
Also Mr. Alphonso Toweh, one of the facilitators with years of experience in the print media, presented on Interview Techniques, defining Interview as a conversation between between two or more people but in a different form or format.
According to Mr. Toweh, interviews are conducted for the sole purpose of extracting information from a person.
He asserted that a good journalists should always do proper research on the person he or she wants to interview before conducting an interview, adding that it is always important to conduct a survey and know who you want to interview.
Mr. Toweh at the same time provided journalists with the basic DOs and DON’Ts when interviewing a person, adding that journalists should not impose on the interviewee and should not depend only on recordings.
The veteran Liberian journalist taught journalists the various types of interview.
He admonished journalists to always be prepared before conducting an interview, creating a cordial relationship that would allow the person to be flexible in responding to questions that would be asked.
According to him, it is always important for journalists to start an interview with the best questions that, stressing the need to ask for the interviewee’s contact information.
The final presentation was conducted by Mr. Titus Togba, Founder and Executive Director of Media Aid Founder. Mr Togba presented on Broadcast and Script Writing, stating that tones, pen and notepad are basic tools in journalism. According to Mr Togba, Broadcast script writing is a challenging task, but has great fun.
He said it involves creativity, knowledge of Broadcast rules and talking the script. Mr. Togba noted that Broadcast script must be an interesting story and that it is engaging and accurate. Lamenting on Radio script and types, Mr. Togba said it is used for radio and television broadcast.
He said it should be well-written with time limits, commercial breaks and audience engagement.
He named Radio News, Feature, Documentary, Interview, Script, Audition, Announcement, etc. as various types of Radio Scripts.
Mr. Togba encouraged journalists to always use Active languages rather then Passive, stating that journalists should write like someone who is taking action. The Media Aid Foundation ED also highlighted the difference between the Print Media and Broadcast attributes of writing, noting that the Print Media uses long sentence writing while the Broadcast Radio or TV scripts sentences are shorter, avoiding the usages of long titles in Broadcast Scripts.
For their part, the acting Executive Director of Kear Humanitarian Foundation and Communications Network, Mr. Samuel Y. Valentine, on behalf of the Chief Executive Officer of Kear Humanitarian Foundation and Communications Network, lauded the four facilitators for providing their knowledge of expertise to the younger generation in the media.
According to Mr. Valentine the CEO of Kear Network, Mr. Christopher Kear, is interested in building the capacities of young journalists as they carry out their reportage.
Mr. Valentine emphasized the need for journalists to acquire more trainings in order to become a professional journalist. Also, Mr. Moses Flomo, Operational Manager gave an overview and background of the training.
Meanwhile, the beneficiaries expressed excitements in the training, stating that they welcome such initiative undertaken by Kear Communications Network to build up their capacities. They said, the institution have proven to be one the best in the media landscape of Liberia.